Saving Your Business with Social Media During COVID-19
The best Social Media platforms for your business in the current crisis
The Coronavirus has had a catastrophic impact across the globe. Due to strict lockdowns and preventative measures, most businesses are faced with the unprecedented challenge of navigating the catastrophic impacts of COVID-19, and have been forced to shut down.
Hopefully, the virus will eventually slow down, but as a business owner, your primary concern is the effect it has and will continue to have on your finances.
Today, the biggest questions on your mind are probably:
“Is there any way out of this?”
“Is there some way I can keep my business up and running during the current crisis?”
What if we were to tell you, there is a way!
By leveraging the power of social media to your advantage, not only can you keep your business open during the pandemic, but also make it thrive!
Keeping your business open
You see, while most business outlets are closed to follow social distancing and safety guidelines, the digital marketplace continues to grow and evolve.
Today, when your usual customers can’t go outside to shop for the goods or services they need, they go online to look for them. In the past month alone, the amount of customers online has exploded multiple-fold!
In a world where most businesses are failing, all you have to do is tap into this growing market of potential customers to grow and thrive – and this is where social media comes in!
In this article, we will discuss the best social media platforms for your business, and how they can help save your company in the current crisis.
Which social media platform should your business be on?
Before we begin, we have already broken down (and will only include) the top five social media platforms you should be on. These are:
To find out which of these should your business be on, all you have to do is answer 2 simple questions.
- Are you B2B (Business to Business) or B2C (Business to Customer)?
- Who is your target audience?
Once you know who exactly you’re selling to, marketing on social media becomes super easy. Let’s take a look!
The biggest social media platform out there, Facebook has on average 2.27 billion active monthly users out of which 1.5 billion log on to the platform daily!
The Facebook marketplace is great for all kinds of businesses, anywhere from the fashion, auto, e-commerce, and even sports industries.
Regardless of the fact that Facebook is best for B2C and most of these users are men and women aged 25-34, every brand needs to have a Facebook presence.
Even if you don’t want to market on Facebook, and don’t primarily sell via the platform, it is still absolutely crucial for your brand to have a Facebook page.
The reason for this is that Facebook is one of the biggest local SEO signals out there – this means that whenever someone searches for the goods or products you sell, search engines look at your Facebook profile when preparing search results.
The biggest video platform, YouTube is best for B2C brands that target a wide range of audiences.
It doesn’t matter what kind of business you’re in – Music, Arts, Education, News, Health, Telecom, Finance, Pharmaceuticals, or even Hairdressing – YouTube is an ideal platform for connecting to potential customers.
In the current crisis, YouTube is taking over as a great alternative to the counter on your store – it’s great for showing off your products and expertise.
All you have to do is make a video showing what you’re good at, or describing all the features of your best product. After that, it’s simply waiting for the orders to come in!
With more than 5 billion video views each day, this is not a market you want to miss!
If your business has a visual product, then there is no better marketplace for it than Instagram.
Instagram is a photo app where you can upload and share images, and even though this doesn’t really seem impressive, it is immensely popular amongst younger audiences.
Best for B2C businesses, especially in the Fashion and Lifestyle sectors, the Instagram marketplace is ideal if you want to target young men and women aged 18-35.
Instagram is owned by Facebook, and the platforms share a lot of the same tools and features. The biggest difference here is the audience.
Instagrammers expect high-quality images that tell a story – if your brand doesn’t have visual products, then it’s better to pick a different platform.
If your business is B2B, then the best social media platform for you is LinkedIn. This is because LinkedIn has a highly professional audience – 4 out of 5 LinkedIn members drive business decisions!
With a highly professional audience of aged 25-45, LinkedIn is ideal for businesses in the Technology, Financial, Real Estate, Education, IT, and Professional Services sectors.
With an audience that is mostly women of all ages, Pinterest is the ideal platform for you if your business has a lot of visual products or you offer services that are very visual.
These include arts and crafts, tailoring, photography services, handmade items, remodeling, novelty items, gardening, and more!
While Pinterest doesn’t have any actual store section, it is a very powerful traffic driver. In a single day, almost 2 million users save shopping pins on their boards!
The current lockdown situation has all businesses in pain, but there is a way out. Businesses can save themselves and even thrive by shifting online, and leveraging social media for maximum impact.
Facebook, Instagram, YouTube, LinkedIn and Pinterest are all ideal platforms for a variety of different businesses. If you’re still confused about which platform is best for you, or are simply overwhelmed by it all – don’t worry!
At WebForce Media, it is our immediate priority to help your business make the most out of digital and social media marketing! Our team of experts is available 24/7 to help your business reach the top.
Reach out to us today!